Harmonised Pricing Strategy

Data-driven decision making for an optimized pricing strategy.

The problem & situation

Our client is a successful brand in the animal healthcare industry. They provide quality services to many animal owners throughout Europe. Next to organic growth, the company expanded through mergers and acquisitions. To solidify their position as a strong, professional group poised for future expansion, they recognized the need to harmonize pricing across their operation. This strategic move aims to ensure financial stability and deliver an excellent, consistent customer experience. To effectively implement this pricing strategy, our client required a solution to monitor its daily impact on business performance.

The solution

We collaborated with the client to develop a comprehensive data management flow.

ELT pipeline: We created an automated Extract, Load, and Transform (ELT) pipeline that consolidates data from multiple sources every 24 hours.

PowerBI Dashboard: Working closely with the business team, we designed an intuitive PowerBI dashboard that clearly visualizes key metrics, providing actionable insights quickly and effectively.

Backend Optimization: We enhanced the database structure to improve scalability and data reliability, ensuring a robust foundation for decision-making

The outcome

Business leadership used the dashboard to steer the project to a successful conclusion. Navigating through a complex, multi-entity landscape with confidence. Making data-driven adjustments in real-time to optimize the strategy's impact.

Ready to take off?

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