The company we worked with, operates in the B2B space. They have a powerful online platform, where they sell their products. The digital team wanted to have a centralised hub that would give them a 360 overview of their online and offline marketing efforts. Ensuring that messaging across platforms is consistent and complementary to each other. Gaining multi-channel control of the customer journey.
Customer 360 view
The digital team wanted to have a centralised hub that would give them a 360 overview of their online and offline marketing efforts.
The solution
Chapter Data did a deep dive into the company to provide them with a complete documentation of all data sources. Next, an ETL was set-up to collect and transform data automatically and at scale. This input was used to create a dashboard that gave the team full control on marketing activities and influence outcomes across platforms. As their innovation partner we’ve provided the client with a roadmap how to become fully data driven. Outlining projects on our impact versus effort matrix.
The outcome
Using the newly gained insights and centralised structure enables our client to increase the effectiveness of their marketing strategies. Harmonising across platforms and gaining more insight into their customers. Paving the way for a future recommendation engine on the platform.
Cases
Projects that we are proud of
A selection of cases we are most proud of.
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