Vision Healthcare is a fast-growing digital-first platform, built to create successful direct-to-consumer brands. Deep data-driven consumer understanding allows Vision Healthcare to be a leading European omnichannel retail platform for lifestyle, beauty, and healthy living. The platform has a diverse and growing portfolio of high-quality brands, such as Purasana, Flinndal, Therme, NaturaMed and Vitamin Express. Vision Healthcare’s strategy builds on today’s consumer trends: the growing adoption of preventive health & wellness solutions, the shifting channel dynamics and the fast-evolving digital media behaviours in the consumer market. Growth is fuelled through active buy & build, continuously adding new brands and products to the platform.